THE SEX LIVES OF COLLEGE GIRLS
SEASON 2

Celebrating the return of The Sex Lives of College Girls for Season 2, we created the Essex College Homecoming experience in Los Angeles.

The activation was filled with tailgate games, music, food trucks, drinks, giveaways - all by multicultural vendors - and an exclusive screening experience with opening remarks by the show creators Mindy Kaling and Justin Noble.

As guests entered the outdoor tailgate experience, they were immediately welcomed by a festive Essex College homecoming-style float with a 360 photobooth.

Each guest then picked up their ‘tailgate-ready’ kit from the giveaway truck which consisted of a CALPAK water bottle holder, a YETI rambler bottle, Live Tinted Hueglow and Hueguard beauty products, and a $50 credit from Postmates (Uber) to order in on premiere day.

Delicious food was served by Coolhaus, Love Hour Los Angeles, New York's Chopped Cheese, Trejo's Tacos, and Vegan A.F. with Boxed Water providing hydration at the bars alongside the specialty cocktails.

Further into the space, guests at the Bumble BFF ‘find your people’ booth received portrait-style photos, just in time to update their profile photos for the “new school year.”

Following the exclusive screening of Ep.1 in the theater, attendees enjoyed the rest of the evening with music by DJ Rosegold and a special performance by Joyce Wrice to close out the night.