HI THERE!
I’m so glad you STOPPED BY
& grateful TO say that there’s some Fun work in here — take a peek around!
below YOU’LL FIND MY BIO & some capabilities;
beyond it all, I’m someone just EMBRACING THE JOURNEY & ART OF LIVING, TELLING STORIES THROUGH VARIOUS MEDIUMS & HELPING OTHER PEOPLE, BRANDS, AND PROJECTS TELL THEIR OWN ALONG THE WAY.
Roshni Chuganey is an award-winning, impact-driven marketer with experience in crafting and executing (50+) best-in-class 360° strategic marketing campaigns for series, theatricals, and long-term brand initiatives. Her work is dedicated to amplifying the stories and voices of diverse creators across industries through experiential marketing, gifting, media, content, influencer, and social strategies & tactics.
Roshni has a proven track record of building and negotiating long-term partnerships and sponsorships, leading to culturally relevant collaborations with industry leaders, agencies, and cross-industry partners. She has successfully managed over 50 campaigns featured in top publications like BizBash, The Atlantic: ReThink, and Forbes.
Born and raised in Montego Bay, Jamaica, to an Indian family, Roshni’s diverse background has given her a global perspective and a deep appreciation for storytelling as a means of understanding the human experience. This drive to amplify authentic voices is at the core of her work, supporting those brave enough to share their creativity with the world.
Now based in Brooklyn, New York, Roshni continues to leverage her culturally expansive lived experiences and her expertise to support and elevate brands and creatives committed to authentic, impactful storytelling.
CAPABILITIES
Brand Strategy & Marketing
- Brand Positioning and Messaging Strategy
- Brand Identity Design and Guidelines
- 360-degree Go-to-market Strategy & Planning
- XF-Management
- Content Strategy
- Campaign Concepting and Activation
- Influencer Strategy
Interview Prep and Hosting
Experiential Marketing Strategy and Execution
- Partnership and Sponsorship Strategy, Negotiations,
Management & Execution
- Agency Liasing
- On-site Event Activation Management
- Run-Of-Show (ROS), Shot List, Programming Curation
- Talent Management
- Seeding/Gifting
SELECT PARTNERS
A LIFE IS AN EXPERIENCE WORTH BEING WITNESSED
[—THROUGH PRESENCE or STORY]
A good story makes you feel like you are present.
It locks you in with plot lines that allow you to feel — feel seen, joy, curiosity, longing, thrill, anger, confusion, sorrow, inspired (*phew,* you get the drift).
Admit it or not, we all want to feel something; and we’re all curious about the experiences of another.
A good storyteller shares, through their unique paradigm and learnings, their renditions of a life’s experience — real or fictional.
Good marketing is good storytelling.
It is being acutely aware of the story (brand, film, series, product’s) plot lines and bones, and sharing it thoughtfully with the intended audience — inciting a feeling and encouraging engagement.
We’re all connected, as are our roles in creating, telling, and amplifying stories in inventive ways.
With love & a wish that you explore your own story with care,
Roshni