WATCHMEN

The Atlantic: ReThink

• In support of HBO’s Watchmen, we partnered with The Atlantic to create an original graphic novella retelling the buried history of the Tulsa Massacre, the event that opens the show. The graphic depicts the events preceding and following the massacre. The imagery was complemented by historical context and an exploration of the future Tulsa could have had if the massacre had not happened.

• This piece was the best-performing branded partnership from The Atlantic:ReThink - 90x benchmark for social actions, 17x benchmark for pageviews, and #1 for viewers who returned to the piece more than once.

Atlantic Exchange – Unpacking the Tulsa Massacre – DC – Week of 10/27

• In support of the editorial piece surrounding the Tulsa Massacre that is the core of this series, we’ll create an evening of discussion in DC with a panel of esteemed folks in journalism and African American history.

NYCC – Community Lounge Sponsorship – NY – 10/4

• HBO’s Watchmen takeover of NYCC’s community lounge throughout the weekend for different communities to gather in the space, sponsored by HBO’s Watchmen.

• Conference attendees enjoyed refreshments, a diverse -illustrator creating one-of-kind portraits.

• Following the panel and screening, select guests were invited to meet-up in partnership with For All Nerds and Black Nerd Problems, to lead a community focused discussion centered on the series re-imagining and the importance of having a female black lead in the comic book genre.

• The space was curated with Watchmen imagery and a small gallery of original set designs, costumes, and props from the series.

Culture Con – Watchmen Screening – NY – 10/7

• Ahead of Regina’s center stage moment at this year’s Culture Con, we hosted a screening and reception for Watchmen at the Florence Gould theater in NY and invited Culture Con attendees (350ppl), the majority being tastemakers and talent in town for the conference.

• We’ll end the night with a reception to honor the series, with sounds by a notable female DJ and a diverse illustrator creating one-of-a-kind pieces for our guests.

Culture Con – Regina Center Stage Moment – NY – 10/12

• Regina King and Keke Palmer engaged in a fireside chat on Culture Con’s main stage.

Blerd Screening – ATL – 10/17

• In partnership with a host collective of notable black nerd/fan groups, we hosted a premium screening of the first episode in Atlanta for ~300 key influencers and talent, complete with pre and post-reception and shareable photo moments.

• Following the screening, the conversation was led by collectives like Black Nerd Problems and For All Nerds.

• The space was curated with Watchmen imagery and a small gallery of original set designs, costumes, and props from the series.