Client

EXECUTION

MAX X CULTURE CON - PRESENTING PARTNERSHIP
2018 - PRESENT | NY + LA

Max returned in 2023 as the presenting partner of Culture Con, the fastest growing go-to conference for young and diverse creatives and professionals. What started as a one-day event in New York in 2017 has now grown into a multi-city tour in 2023 kicking off in Los Angeles and closing out in New York City.

This year, as an evolution of our 6-year partnership, we expanded our footprint and created additional touchpoints (13+!) for our community to engage with the Max and Scene in Black brands. 

In total, we welcomed 8,500 guests in our spaces across both markets - 2,000 (LA) and 6,500 (NY).

EXECUTION

  • Presenting Partner Logo Inclusion

  • Talent Lounge 

  • VIP Lounge

  • Entrance Branding & Tote Bag Giveaway

  • CultureCon App Inclusion

  • Social Amplification and Press

  • Culture/Creator Stage Panels

  • The Studio Photo Moment

  • CultureCon Week Activations (x2) - Opening night screening & reception AND the welcome party ft. live performance etc.

  • Max Sizzle Reels

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HBO MAX - APAV