PROJECT

Project

LOVECRAFT COUNTRY - SANCTUM
(VIRTUAL REALITY EXPERIENCE)

When the world shut down during the pandemic, we worked with The Mill to come up with a ground-breaking social VR experience that brought together Lovecraft Country fans from all over the world to experience immersive Lovecraft-inspired virtual reality worlds and one-of-a-kind performances from artists like Janelle Monáe.

“In a first-of-its-kind, groundbreaking social VR event series, 100 selected influential voices experienced three events consisting of immersive theater, escape rooms, art installations, puzzles, and a live concert, via the Oculus Quest headset, all inspired by ‘Lovecraft Country.’ The events will be simultaneously run on the social VR platform VRChat, which allows guests to talk and interact with each other in real-time within the environment and streamed to the world via YouTube Live. Viewers on the YouTube Live stream were able to interact in real-time, solving riddles to trigger spells that directly impact the experience.”

“Sanctum” guests experienced voiceover performances by “Lovecraft Country” stars Jonathan Majors, Courtney B. Vance, and Michael Kenneth Williams; afro-futurist art installations by David Alabo, Devan Shimoyama and Adeyemi Adegbesan; a theatrical performance inspired by the words of James Baldwin, adapted by “Lovecraft Country” writer Shannon Houston, and performed by star Jurnee Smollett; and an exclusive VR concert by Janelle Monae.

CREDITS

  • Agency Liasion

  • Multicultural Audience and Talent Consulting

  • XF Collaboration

  • Influencer and Guest List Management + Consulting

ROLE

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